The Colorado Sober brand comes from a philosophical endorsement of Colorado’s psychedelic culture.

It is the observation of the rise in casual and therapeutic use of hallucinogens, to where often it seems that in Colorado, if someone says they are ‘sober’ it is accepted that the statement pays no indication to whether or not they use hallucinogens.

We are riding the wave of this evolution to build a new perspective surrounding being Colorado Sober. Here’s our take:

The trip begins when we decide to take the hallucinogenic substance. When we decide to embark on curiosities, the world opens up to us. Once we go beyond the surface of our perceptions, we are able to find the truth that lays beyond. We consider truth, and the journey from truth to greater truth, to be the practice of sobriety.

We are all free to get lost in the many intoxicating things or mindsets that are available to us. But it is often very freeing to hear the stories of many beautiful Coloradans that we meet, who share how hallucinogens have opened their minds to greater love and self acceptance.